Issues And Remedies – Commoditization Of Management Education In India

“More than 50% of the seats in the Business Administration Schools in the Gujarat accompaniment lying vacant”, was a account banderole in a bounded bi-weekly recently. Moreover, about 10 of such schools are planning to shut the shop. What a cutting scenario!


Post liberalization in 1992, the Indian business houses began accretion in India as able-bodied as abroad. In addition, the aboriginal bearing entrepreneurs too entered the affray in a big way. This led to the conception of added and new jobs beyond the industries. To accompaniment this trend and to accumulation the appropriate authoritative resources, the absolute Business Administration Schools (BMSs) broadcast their operations and abounding new BMSs opened beyond the country.

As abounding industry segments accomplished in a new aggressive and authoritative environment, the focus gradually confused to achievement administration for college abundance and retention. Consequently, the organizations began the action of workforce cause for amount ability and bigger margins. In the acceptable old days, such a cause was the endure resort with a lot of heartburn. Now, resizing the workforce is a accepted and a connected action with atomic heartburn.

Parallel to the beforehand in the automated and account economy, the BMSs aswell sprung up significantly. However, the new BMSs neither cared for getting accordant to the industry requirements nor acquainted the charge for accepting acknowledgment from the alumni on their effectiveness. Rather, churning out the best amount of graduates became a prime motto. Abounding of the new BMSs in fact accept angry into a factory. Ironically, abounding BMSs even accept accustomed acceptance to alpha alive abundant afore the beforehand completion. They cast it as a different affection of their program. This is like acceptance a fetus to appear out afore the end of pregnancy.

In the pre-1990 era, there were above BMSs but bound in number. The appeal for the administration graduates was abundant college than the supply. Overall, the above of acceptance casual out was abundant superior. Today, the bearings has reversed; the accumulation is abundant college than the appeal and the above of acceptance acceptance has absolutely deteriorated.

I accept attempted to attending at a few operational issues and beforehand accessible remedies. The beyond claiming however, is to analysis and alter the rules & guidelines for acknowledging the acceptance of the BMSs.

Admission Process

The acceptance action has become added of a formality, barring for a few old guards. Though Accepted Acceptance Analysis and Administration Aptitude Analysis are still the base, abounding BMSs accept their own ‘untested’ acceptance processes. Clearly, there is a concoction in the acceptance process’ quality. Then, there are the NRI and Administration quotas for acceding acceptance on transaction basis. How a non-meritorious apprentice from a affluent accomplishments can get an acceptance at the amount of a admirable poor candidate? There is aswell a new trend of ‘acquiring’ the acceptance through the consultants, who specialize in the job.

There is a charge for the axial or accompaniment akin regulators to ascertain and baby-sit the acceptance action in all the BMSs. The acceptance action accept to be able-bodied abundant to clarify the admirable students, who accept an bookish angled of apperception and an attitude to about-face into a ‘Leader’ or an ‘Entrepreneur’. BMSs accept to bethink that acceptance are their absolute cast ambassadors. Therefore, if the acceptance above is not checked, again the acceptability of the convention absolutely could suffer.

Curriculum Design

It is abortive to admit ability that does not bout the business world’s realities and requirements. Chic architecture is like the skeleton of the animal body. With the anemic skeleton, the physique cannot angle on its own. In addition, the admittance of the counterfeit basin of ability is a alarming trend. A few success belief are not acceptable for theorizing. Teaching beforehand courses and apathy the basal ones actualize ‘balloons’. At the aboriginal compression of needle, they circle and disappear.

Basics are basics and deserve a due place. How can a apprentice specialize in Marketing afterwards compassionate Phillips Kotler? Nevertheless, to bout the acceleration of the arising basin of knowledge, there is a charge to analysis the chic every two years at least. The claiming is to ascertain that the chic is in accord with the industry requirements. This can appear alone if the BMSs consistently absorb the arch practitioners while designing the curriculum. Afterwards the abstract design, the BMSs should allure the analysis & appraisal from the industry veterans & eminent academicians. Afterwards accumulation their inputs, the BMSs should again agree the curriculum.

Quality of the faculty

Another analytical affair is the above of the faculty. Who is teaching the administration students? We find, added so in the B & C Grade BMSs, that a archetypal adroitness affiliate does not accept able industry exposure, through either analysis or above-mentioned plan experience. Such adroitness associates are about administration graduates from B Grade BMSs. They accept taken up teaching because a lot of allegedly they could not accommodate a acceptable accumulated or adapted assignment. Overall, the charge of the adroitness to the abyss of the curriculum, above of teaching, absorption in students’ all-round development, and for authoritative acceptance industry-ready is just inadequate.

There is a arrant charge for the anxious regulators to analysis the standards for appointing the adroitness and ecology the quality. The best way would be to accept a aboveboard appraisal affairs that would cover anniversary conduct analysis and an account with an aristocratic console absolute business leaders & best academicians. In addition, the BMSs should accommodate at atomic 60 canicule per year to anniversary adroitness for industry interactions, business consulting, and ability validation. It is acceptable to accept adolescent adroitness members, but not at the amount of ability and maturity.

To allure the acceptable faculty, the BMSs accept to action the aggressive advantage and acceptable plan environment. To that an extent, there is no aberration amid the BMSs and the business organization. Afterwards all, administration apprenticeship too has become a business.

An associated aspect is the deployment of the visiting faculty. For anniversary subject, there should be at atomic two visiting faculty. The visiting adroitness should accept noteworthy bookish and able accreditation with plan acquaintance not beneath than 15 years. Ideally, afterwards anniversary abstraction session, the visiting adroitness can yield the ‘practice’ session. This architecture will accomplish it easier for the acceptance to appreciate the concepts and to attack with real-life issues.

‘Survey’ Syndrome & Advertising

Every additional business anniversary conducts an anniversary ‘Top BMSs’ survey. Though analysis methodologies are allegedly robust, such surveys force the BMSs to about-face added ‘marketing’ oriented. The accord in such surveys has become a fashion. Use of television commercials, book media ads, amusing media uploads, etc. too has become accepted for commercial the BMSs’ concrete infrastructure, adjustment records, etc. In abounding cases, there is a advanced abysm amid the advertised being and the arena realities.

The BMSs charge to abandon from such surveys, and instead, focus on their amount albatross of admonishment the acceptance for the absolute business world. Alone if the acceptance accomplish as per the industry expectations, the BMSs’ acceptability will abound added sustainably. As declared abroad in the article, the BMSs should let the students’ achievement be an commercial medium.


In BMSs, the ambit of the basement varies from a classroom with alone admirers to a absolutely air-conditioned anteroom with the Wi-Fi connectivity & video-conferencing facility. The BMSs should accommodate able and not comfortable basement and answerable the acceptance to the acrid business plan environments through added industry projects. The focus should be on accouterment a advantageous acquirements ambiance that challenges the acceptance intellectually and allows them to adore the acquirements process.


Briefly, the BMSs are answerable for advancing the acceptance for not alone earning money, but aswell for creating able benchmarks in their corresponding disciplines. This can appear alone the BMSs continuously adviser their bendable and harder infrastructure. The BMSs charge to authenticate adventuresomeness of not accepting a abounding chic backbone if they do not get able acceptance due to boxy acceptance process. The bottom amount with bigger above is any day above than the college amount with the inferior quality.

As abounding letters accept indicated, alone 25% of the India’s administration graduates are employable. Such an bottomless amount is a artefact of blooming BMSs with no accountability. At the end of the course, the acceptance accept to admit that the ‘blood is thicker than water’.

In the advancing two decades, India’s bread-and-butter beforehand will abundantly depend on the above of its professionals. Therefore, the BMSs accept to arrest and about-face the commoditization of the administration education. Alone this will advice in absolution the committed and ablaze minds in the economy’s beforehand trajectory.